I don;t get the hype as well. Granted, it has some really cool gameplay mechanics, but it's really not that special. I am done with this game.
I purchased the game but ended up selling it a week later. The game gets boring real quick. There's no focused campaign, everything is multiplayer centric. To me, a game without a sense of progression gets boring real quick. I don't mean by leveling but a sense of going through a story. Without it, there's no motivation to play because it's the same everytime.