In the report, Turner revealed that almost 40 percent of the Xbox Live "audience" is female, which he stated was a "giant change" compared to the amount of female users the service had back when it was introduced. While it is unclear what the exact figures are for the female demographic are for today as well as the past, this is a huge piece of news.
Gaming, once thought of as a teenager boy domain, has gradually shifted to a more open club where both male and female users take part in the various advantages owning a video game console provides. However, it is strange that Turner would use the term "audience" to describe the Xbox Live user base, which may indicate that the company is focusing more on delivering a media centered experience rather than one that focuses on gaming.
I seriously had NO idea that there was such a high percentage of girls on XBL. I mean, I am one, so I know girls play, but 40% just blows me away. Also noted was that 42% of XBL users in the US spend at least 30 hours watching digital movies and shows through XBL (I'm assuming per month). Can you say Americans are addicted to their TV?!
Via LatinosPost.com