I have never been to a pre-sale before. What happens when you go to one? Do you just stand around and talk? I think I would just wait until later, to buy a game.
I've pre-bought games before, but only at online stores. I've never done it in person, though I think it's a useful practice if you want the game sooner rather than later.
What do you do at a pre-sale event? Just pick up your game?
I've been to a couple of pre-sales events a few years ago, but mainly because my brother insisted on going. There was nobody dressed up and the atmosphere was quite boring.
With the pre-sales events, they need to either go big or go home. That doesn't necessarily mean spending an extravagant amount of money. However, you need to be creative and know how to engage people. Sometimes, the marketing department is asleep at the switch.