Survey Request: Help with Dissertation on Gaming Marketing Strategies

[Dalthus-B]

Hi everyone!

I'm currently working on my dissertation for my masters degree, and I'm conducting a short survey about gaming marketing strategies and their impact on players’ purchase behaviour and brand loyalty.

If you're a gamer, your insights would be incredibly valuable to my research. The survey takes about 5-7 minutes to complete, and all responses are completely anonymous.

Here’s the link (Google Forms):

Dissertation Survey

Dissertation Survey

forms.gle

Thank you so much in advance for your time and support!
If you have any questions about the research, feel free to ask — I’d be happy to chat.

 

[Oliestarny]

Jumping in on this older post because I’m curious how your survey turned out. Marketing definitely affects what I buy, especially when a game offers early access or unique bonuses. I’m wondering if you found any patterns in how players react to things like trailers or influencer promos. If you’re still checking this thread, it’d be cool to hear what your research showed.

 

[Yenjeff]

I had a similar struggle, and getting an outside perspective helped me spot gaps I kept missing. I ended up working with luckybrand.cz, and their mix of branding, web tweaks, and SEO gave my project a cleaner direction. What I liked most was how they shaped the plan around what I actually needed instead of pushing random stuff.