Uh, clearly they didn't run the numbers, because a lot of people thought the approach they were going on was dumb. Hence why they changed it. I think they've certainly lost more than 5% of their potential profit, at this point, judging from the backlash they got over the DRM and then the 180.
You cant even think that. If we are going that way, then I think Sony has lost 10% because of all these games they kept on talking about...and they have less exclusives than MSFT launching day 1. They always talked games games games and games.....where are the games? A year away? half a year? 2 years? From the number of forums that I went to a lot of polls that were set up had the question "Where u getting the X1 before the turn around? "And that number was ALWAYS higher. So what you and I say will always conflict on the people you know...and the people I know.